Wednesday, 8 July 2009

Save The Beach Campaign

Got an email this week about Corona Extra's "Save The Beach" campaign.

It is easy to be skeptical of a company, such as one that produces beer in bottles, that suddenly sponsors a campaign linked to cleaning up waste from Britain and Europe's beaches.

I hope the motivation really encompasses more than fishing for good PR and is Corona's attempt to embrace corporate responsbility and promote sensible drinking and proper recycling of its bottles. All companies that try to do the right thing should get our support I think so I'm happy to promote this campaign.

The project is to identify, protect and preserve the beaches of Britain and Europe, by identifying the most dirty ones most in need of cleaning up. Members of the public are invited to send in photos or videos of the dirty beaches they find, showing the beach litter, marine pollution and sewerage outlets running into the sea and any other related issues that blight our coastlines. You can register here.

Blue Flag is supporting the project. Beaches will be judged and you can cast your vote on the most dirty beaches. A shortlist of the worst ones will be drawn up and then Corona has pledged to clean up and maintain the worst one. Looked at the UK's Blue Flag site and discovered that Norfolk has 4 beaches awarded a Blue Flag out of 13 in East Anglia. There's a lot of coastline around this region and no doubt the hideous amounts of waste washed ashore from litter-louts out at sea has a big detrimental impact.

More information can be found at the campaign's web site and the Dirty Beaches blog. Jade Jagger and Alexandra Cousteau, granddaughter of the famous Oceanographer Jacques Cousteau, are supporting the campaign.
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