Wednesday, 7 May 2008

Launch of first free eco search engine in the UK

Got an email about a new search engine called Ecocho.

The name “ecocho” means “Ultra ecological” derived from: “eco” for ecological and “cho” meaning “extremely” or “ultra” in Japanese.

It is a free search engine, which plants up to two trees for every 1000 searches made via the engine.

With over 1.5 billion internet searches made in the UK every month, if every search was made via, that would equate to a maximum of 3 million trees every month. It's essentially a really easy way to offset your carbon footprint.

It might not be Google but it works and has a worthy aim. Why not give it a try?

Here is their press release:

Search your way to a greener planet. World’s first “ultra ecological” search
engine launches in the UK, the world’s first free green search engine that offsets carbon emissions at no cost to the user, launched this week in the UK and 14 countries across the world.

Powered by Google and Yahoo, is an Australian initiative designed to fight climate change by sponsoring the planting of up to two trees for every 1000 searches made. Switching to is a simple step towards saving the environment without sacrificing quality search results.

Founder of, Tim Macdonald said “In the UK alone, people conduct over 1.5 billion Internet searches a month*. If we can capture just one per cent of that traffic, we will make a significant contribution towards lowering the impact of harmful greenhouse gas emissions.”

In Australia, ecocho will purchase carbon-offset credits through the New South Wales Government Greenhouse Gas Abatement Scheme (GGAS) and KPMG will check the acquisition, registration and retirement of the carbon credits.

“ aims to reinvest 70 per cent of the site’s revenue in carbon-offset credits and as the site progresses, we’ll begin to support similar carbon-offsetting schemes in other states and countries,” said Mr Macdonald.

“The search engine is one of the easiest ways people can change their everyday behaviour to make a positive impact on the environment.”

To find out more about the initiative and start offsetting your carbon emissions, visit

Data supplied by Nielsen Online, MegaView Search, February 2008

Notes to Editors: buys carbon-offset credits using money generated through advertising on the website. Carbon credits are then used to invest in tree growing initiatives. The site is powered by both Yahoo and Google technology; the user can choose their favourite search engine to power is a completely free service.

The process of “carbon-offsetting” involves contributing to a reduction in the amount of damaging carbon dioxide in the atmosphere – trees qualify as a recognised form of carbon-offsetting. The name “ecocho” means “Ultra ecological” derived from: “eco” for ecological and “cho” meaning “extremely” or “ultra” in Japanese.

About is owned by Yield Media, a subsidiary of Photon Group. The young core group of staff responsible for the is passionate about climate change issues and creating behavioural changes that impact the environment now.

blog comments powered by Disqus